AuditingMarketing Agency Audit – Driving the Success of Your Brand
When it comes to enlisting the support of multiple agencies, collaboration and compliance are essential to the success of not only your marketing campaign, but your company’s overall brand.
Managing several different marketing agency relationships can feel like a juggling act. It is critical to make sure these agencies are not duplicating efforts and more importantly, that they are complying with service and budget requirements. However, dedicating the necessary resources to monitor your agency relationship for contract compliance and conducting detailed audits is a challenge.
Source One can help. Our marketing agency audit specialists will establish the proper procedures to regularly monitor billing and performance, implementing the necessary controls that allow for complete visibility into the allocation of your marketing budget.
We’ll deliver an experienced team dedicated to performing the needed detailed assessment of your advertising agencies including:
- Contract Reviews
- Compliance Testing
- Fee Reconciliation
- Full Media Audit
- Risk Assessments
- Agency Relationship Management
A core component of any agency audit is a thorough review of contract and Statement of Work (SOW) language to identify areas of improvement in your current agreements. For marketers with long standing relationships with agency partners, contracts may have often been renewed several times resulting in outdated contract language. One of the best ways to ensure your agreements contain the most relevant and up-to-date contract language is to perform a benchmark against industry standards. Through our extensive database and robust market intelligence, our experts provide an actionable benchmark report comparing your current agreements to others in the market and provide recommendations for improvements.
